In a competitive automotive market, the "Selfie" concept for Jeep Dahruj aimed to distinguish it from competitors by linking the Jeep spirit to the dealership's image. More than just technology and performance, Jeep is an experience: something represented here not only through the use of AI in image generation but also in a message that encapsulates the entire concept: "All we want is to see you discovering new places, living new adventures, and taking hundreds of selfies in beautiful landscapes. Take advantage of the prices and conditions that only the leader in Brazil has and make your Insta your territory."